THE HOTELIERS EUROPEAN MARKETPLACE
2014 RETURNS TO PARIS
August 12, 2013
In February 2014, ETOA will bring the Hoteliers
European Marketplace workshop (HEM) to Paris for the
first time in eighteen years. HEM is ETOA’s only
B2B workshop focussed on a specific sector within
the industry, bringing accommodation buyers (from
wholesalers to tour operators and online
intermediaries) directly to the table with hoteliers
from across Europe.
HEM provides an opportunity for professional buyers
to meet with global brands and independent hotels
alike. Previous HEM workshops have been attended by
representatives on the accommodation side from major
chains such as Accor, Best Western, Carlson Rezidor,
Crowne Plaza, Holiday Inn, Marriott, Starwood and
Wyndham. Buyers have included Cox and Kings, Globus,
Hostelbookers.com,
Kuoni, Miki Travel and Shearings Holidays.
HEM 2014 will follow the highly productive B2B
appointment format common to all ETOA workshops.
Each delegate is guaranteed a minimum of fifteen
appointments and up thirty-two in one day. HEM 2013
attained an 85% satisfaction score from both buyers
and hoteliers, Kate Sawbridge from Alfa Travel said
the workshop was ‘a fantastic contracting
opportunity – a day could not have been better spent
in terms of productivity’.
The workshop itself will take place on Monday 17th
February at Disneyland’s Hotel New York®. Buyers
attending the workshop will be hosted and invited to
enjoy a programme of fam trips and social events
during the preceding weekend, organised by the Paris
Ile-de-France Tourist Board, both at Disneyland
Paris® and in the centre of the city. Hoteliers
will benefit from preferential accommodation rates.
François Navarro, Director of Communications at the
Paris Ile-de-France Tourist Board said: ‘The Paris
Region Tourist Board is proud to welcome a new
edition of the Hoteliers European Marketplace in
2014. It is a huge opportunity for our destination
and for all of our tourism professionals. Paris is
the perfect setting for an important tourism
industry event where European hoteliers to meet with
leading tour operators.’
Eloi Courcoux, Director of Business Solutions at
Disneyland Paris said: “As a leading European player
in the business group industry, Business Solutions –
Disneyland Paris is delighted to welcome Hoteliers
European Marketplace to France next year and more
specifically to Ile-de-France with the co-operation
of the Paris Ile-de-France Tourist Board. Our teams
are proud to showcase the diversity of their
expertise to tourism and hospitality professionals’.
Tom Jenkins, Executive Director of ETOA said: ‘We
are thrilled to be taking HEM to Paris
Ile-de-France. Paris is one of the most compelling
tourist destinations in Europe, and it is ensuring
professional buyers experience some of its best
attractions at a crucial moment in the contracting
season. It also gives ETOA a wonderful opportunity
to stage a workshop in the impressive conference
facilities of Disneyland Paris.’
ETOA and Mintel form a
Strategic Partnership
www/etoa.org
The European
Tour Operators Association (ETOA) and Mintel, the
market research firm, today announced a strategic
partnership that will facilitate the provision of
market intelligence to the European Travel &
Tourism sector. Under the terms of the agreement,
the main findings of four series of Mintel reports
will be provided to ETOA members and the detailed
data will be made available at a special discounted
price. The series includeInternational Travel
Series, Country Reports, Travel and Tourism Analyst
and Mintel's Travel Industry
Monitor.
The report
summaries will be made available from
newly-launched Weighhouse Intelligence, the
statistics and research arm of ETOA.
Mintel will also
undertake a special study that will be presented at
ETOA's annual conference on Thursday 2nd November.
The study will discuss trends and forecasts from
the major origin markets, with a special focus on
Russia as an emerging market. It will also examine
hotel performance trends in Europe. A copy will be
available exclusively for delegates attending the
conference.
Rachel Tym,
Director of Strategy, ETOA said: "As a
long-standing, global provider of market
intelligence, Mintel is a great partner for ETOA.
This deal is good for our members as it will enable
them to be better informed about the marketplace in
which they operate and so make better
decisions."
Richard Cope,
Senior Travel Analyst, Mintel said: "Travel &
Tourism is one of the world's largest and fastest
growing economic sectors and virtually all of the
leading inbound tour operators are members of ETOA.
This partnership will help Mintel to further raise
its profile with the industry and to build stronger
relationships with many of the key
players."
For further
information, including photographs, please contact
Rachel Tym on: +44 (0)20 7499 4412 or David Tarsh,
Tarsh Consulting, on +44 (0)20 7602
5262.
About ETOA Since
its foundation in 1989, ETOA has grown
exponentially to include over 400 member
organisations, of which over 100 are Tour
Operators. Collectively, ETOA represents over
¤6 billion spending on accommodation and
travel services annually. ETOA provides
representation at the European government level for
companies that bring tourists to Europe. The
Association promotes greater awareness of the
benefits provided by the group travel industry in
Europe -
particularly
increased income and employment. ETOA also
influences European tourism policy and
legislation.
Areas of
specific activity include:
Promoting
Europe as a tourism destination
Establishing codes of conduct and guidelines for
its members
Establishing commercial opportunities between
buyers and sellers
Working with
other travel & tourism associations to raise
the industry's profile
About
Mintel
Mintel is a
global supplier of consumer, media and market
research. Mintel produces some 600 reports into
European, UK-specific and US consumer markets every
year.
Each report
fuses the latest data from the most authoritative
sources with Mintel's expert industry analysis,
providing insight that shapes policy making and
marketing strategy at the highest level. Its
reports have been keeping tourism organisations,
tourist boards, travel operators, academic
institutionsand investment houses in touch with
global travel trends for over 30 years. Mintel's
International Travel and Tourism intelligence
include: International Travel Series, Travel &
TourismAnalyst, Country Reports and Travel Industry
Monitor.
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