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Score Card: Why are our websites a #1 source for aviation, travel, transportation, tourism and business topics?

Operating three "magazine-style” websites generating close to 50,000 page views weekly, and 11 million hits, requires numerous searches and accurate monitoring. A combination of Yahoo, Google, and Webtrends works wonders in this key area. We're well endowed with over 2,000 pages of news items, photo galleries, stories and profiles on travel, tourism, transportation and economic development. One site focuses on a single continent - Africa. The result? Web trends shows an unusual length of time, from 7 to 15 minutes, per average visit session. The second key result is that Air Highways Magazine, BC Scene and Africa Travel Magazine appear at or near the top on many searches. For Africa Travel's impressive figures, click or scroll below.

A leading website in searching for Regional Events and Attractions

Adventures in Travel Expo, New York: Yahoo #1,2 out of 14,900 Google #1,2

Railroad Park, California: Yahoo #1 out of 217,000

Abbotsford International Airshow: Yahoo #3 out of 1,260, Google #5

IATOS (Chicago's Outdoor Travel Show): Yahoo #11 out of 10,200

Union of BC Municipalities Marketplace: Yahoo #1 out of 2,200

Rocky Mountaineer (Railtours): Yahoo #5 out of 24,700, Google #6

Theatre under the Stars: Yahoo #4 out of 277,000, Google #6

Arlington, Wa Fly in: Yahoo #2 out of 10, 400

Reno National Championship Air Races: Yahoo #5 out of 4,590

Bellingham, Wa Airfest: Yahoo #2 out of 60 entries ; Google #3

Footloose in Vancouver: Yahoo #1 out of 2,150

Vancouver's Gastown: Yahoo #5 out of 4,660 ; Google #5

Trans Canada Yellowhead Highway: Yahoo #3 out of 2,870 ; Google #4

Train to Whistler: Yahoo #2 out of 43,100

 

A leading website in searching for Theme Parks and Museums

Canadian Museum of Flight, Langley
Yahoo #2 out of 72,000 ; Google #5

West Coast Railway Museum: Yahoo #4 out of 73,000

Heritage Park, Calgary: Yahoo #12 out of 58,000

BC Museum of Mining: #17 out of 25,700

A leading website in searching for Aviation Topics

YVR Vancouver International Airport:
Yahoo #5 out of 23,000 ; Google #6

BC Aviation Council: Yahoo #2 out of 24,400 entries

Open Skies:
One of the most written about topics in aviation worldwide. Yahoo #23 out of 484,000

Journal of Open Skies: Yahoo #1 out of 65,000

Magazine of Open Skies: Yahoo #1 out of 93,500

Flying Hospital: Yahoo #2 out of 475,000 ; Google #2

Search for Name Recognition

World Scene: Yahoo #1 out of 5,560,000

Air Highways: Yahoo #1 out of 484,000

Air Highway: Yahoo #2 out of 1,440,00

BC Scene: Yahoo #1, 2 3 out of 339,000

A leading website in searching for Canadian Towns and Cities

These communities mentioned in our Yellowhead Highway profile series.

Vegreville:
Yahoo #9 out of 21,000

Neepawa: Yahoo #11 out of 12,300

Minnedosa: Yahoo #8 out of 12,500


Score Card: Why is Africa Travel Magazine #1 for searches on African topics?

Africa Travel Magazine's 1,300- page website - www.africa-ata.org - is a search leader, often outscoring official company or government sites with far bigger budgets. Whether it's a hot marketing theme, such as "Magical Kenya" ... "Zambia's The Real Africa," Cameroon's "Africa in One Country" - or an African Tourism Minister in the news, we rank usually rank high. Our ATA researchers love Google and adore Yahoo, which shows the many thousands, sometimes a million or more entries from which our page(s) scored #1 or appeared in the Top Ten. Our strong support for events such as Peace through Tourism, Adventures in Travel Expo, African Diaspora Heritage Trail, SADC Heads of State Summit, and Corporate Council for Africa, is rewarded by outstanding search results. Same for great causes like "Students for Peace", "Miracle Corners", "Africa Group" and the "Flying Hospital." For a universal topic like "Africa Fashion," here's an even bigger surprise:

We're #1 on Yahoo out of a million plus entries.

Annual hits are close to 8 million; weekly page views average 32,312; visitor sessions are 21,511 weekly, and the average visit lasts 8:11 minutes. Our peak average was 15 minutes in March, 2003. That means we have what experts call a "sticky site," one that people enjoy, find easy to navigate, and return to often.

Sources: Webtrends, Google, Yahoo (Oct. 2003)

1. A leading website for Events

African Diaspora Heritage Trail: #1 on Google and Yahoo out of 1,930

Adventures in Travel Expo (New York): #1 on Google and on Yahoo out of 11,300

SADC Heads of State Summit: #1 on Google and Yahoo out of 7,330.

Tanzania Tourism Investment Forum: #1 on Google and Yahoo out of 22,500

1st Annual African Tourism Investment Summit: #1 on Google and Yahoo

Festival de Guinée: #1 on Google and Yahoo out of 2,860

Peace Through Tourism: #2 on Google and Yahoo out of 357,000

Kilimanjaro Marathon: #5 on Yahoo out of 5,120

IATOS Adventure Travel: #3 on Yahoo out of 381

Mali Folklife Festival: Yahoo #4 out of 999

Corporate Council on Africa: Google's Top 10, Yahoo Top 20 out of 365,000


ATA has been marketing Africa to Travel and Tourism to North America for almost 30 years, and our directors include eight African Tourism Ministers, plus airline, hotel, tour and travel agency executives. In addition to ATA's vast pool of knowledge and solid credentials, a big plus is our ability to communicate with the travel tourism industry, business community and public via the media.

2. A leading website for African Themes

Ethiopia's Holy route: #1, 2 and 3 on Google and #2 on Yahoo out of 6,920.
Using the words "historic" route, we're #2

Great Cities of Morocco: #1 on Google and Yahoo out of 159,000

Ethiopia: Queen of Sheba's Footsteps: #1 on Google and Yahoo out of 1,270

Magical Kenya: #3 on Yahoo out of 16,300

The Real Africa (Zambia): #4 on Yahoo out of 394,000; Google #6


Where do our Viewers Live? 1 USA 90% / 2 Canada / 3 UK / 4 Netherlands /5 France / 6 South Africa / 7 Belgium / 8 Austria / 9 Germany / 10 Italy. Webtrends, March 2003

3. A leading website for African Travel Categories

Search for the words "Africa Fashion" : #1 on Google and Yahoo out of 1,340,000

Search for the words "Africa Travel" : #2 on Google: #3 on Yahoo out of 2,750,000
(We've been #1 and are consistenlty in Top 5)

Search for "Africa Travel Magazine" : #1 on Yahoo, out of 650,000; Google #1 and 2

Search for the words "Africa Tourism": #5 on Google and Yahoo out of 950,000

Search for "African Cultural and Ecotourism" : #1 on Google and Yahoo out of 12,400

Search for "Africa Hospitality": # 8 on Yahoo out of 398,000

Search for the words "Africa Scene": #3 on Yahoo out of 765,000; Google #4

Search for "Africa in One Country": #1 in Yahoo out of 3,240,000; Google #1 and 2

 

4. A leading website for Hotels & Airways

Kilimanjaro International Airport: #1 on Google and Yahoo out of 9,700

Sheraton Addis Ababa: #2 on Yahoo out of 2,790; Google #2

Ethopian Airways : #3 on Yahoo, out of 45,400

South African Airways: Top 20 on Yahoo, out of many thousands.

Ghana Airways:
Top 20 on Yahoo

West African Airways: #9 out of 170,000


Cities of Africa: In mid September, our editors conducted a search on Yahoo to find out how ATA's website ranked in terms of African cities we've visited recently. We showed very well for Conakry, Guinea, Addis Ababa, Ethiopia and Dar es Salaam, Tanzania. The best is yet to come -- as Africa Travel Magazine launches its "Great Cities of Africa" supplements.

5. A leading website for African Leaders' Name Recognition

Hon. Patrick Kalifungwa (Zambia): Google #1 ; Yahoo #1

Hon. Pierre Hele (Cameroon): Google #1; Yahoo #1 out of 415

Hon. Zakia Hamdani Meghji (Tanzania): Yahoo #3 out of 141, Google #4

H.E. Amani Abeid Karume (President, Zanzibar): Google #1; Yahoo #1 out of 452

Mr. Vuai Mohammed (Zanzibar): Yahoo #1, Google #1

Hon. Sylla Hadja Koumba Diakite (Guinée): Google #1; Yahoo #1

Hon. Yusuf Sukkar (Ethiopia): Google #1; Yahoo #1

Hon. Boma Jack (Nigeria): Google #3; Yahoo #3


Sources: Webtrends; This company provides a daily upate on website activity (hits), pages viewed, visits to the site, and the average length per visit. Over 50 additional statistical pages provide location and demographics of readers, links and search referrals, etc. Yahoo and Google - The two favorite search engines in North America.

6. A leading website for Worthy Causes

Search for "Flying Hospital": #1 on Yahoo out of 475,000; Google #5

Search for "Africa Group"; #3 on Yahoo out of 2, 960,000; Google #4

Search for "Miracle Corners" (NYU): #1 on Netscape out of 59,900; Google #2

Search for "Students for Peace": #9 on Yahoo out of 1,490,000; Google #10

Search for "Africahouse" (Mozambique): #1 on Yahoo, out of 110


Combination Support: Key topics, and event promotions from the Africa Travel Magazine website are included on our two other sites, which target different. but complimentary, markets. These are www.airhighways.com and www.worldscene.org. Combined, our sites offer over 11 million hits per year, and 50 thousand page views a week. All three sites show up well in our searches.