FIRST WTO COURSE
ON
INFORMATION TECHNOLOGY FOR TOURISM
(GTAT.ITT)
LEARN ALL ABOUT
INFORMATION TECHNOLOGY FOR TOURISM
WHY THIS COURSE?
Among all the resources which are
needed for the implementation of a tourism activity,
information technology plays a most important
role.
Tourism products and services
cannot be launched in the market place, not even be
designed, without the use of technology. Aware of its
importance, WTO has started its own research and
development and has achieved a high level of expertise on
the subject.
OUR PARTNERS
Moreover, WTO has collaborated
with one of the most recognized tourism information
technology organizations, the International Federation on
Information Technology and Tourism (IFITT). We have
worked together in carrying out research, the
organization of ENTER conferences and the development of
several studies on this subject.
WHAT IS THE COURSE
ABOUT?
WTO has concentrated its know-how
on information technology application to develop this
course: the GTAT.ITT. It is an innovative and unique
course that combines theory and practice, in which the
participant will acquire an insider's knowledge on
information technology for tourism. Its aim is to provide
a solid base to strategically and efficiently place
products and services in the market place. The main areas
of knowledge that will be covered are:
A. Information technology
concepts
B. Telecommunications concepts
used in tourism
C. Tourism marketing and
distribution channels - from traditional to
electronic.
D. ICT applications in specific
tourism sectors.
E. Electronic commerce for tourism
enterprises
F. Knowledge management and
strategic decision making in tourism
G. Public sector approaches to IT
applications
A UNIQUE
INSTRUCTOR
The lecturer, Prof. Pauline
Sheldon, an executive member of IFITT and the Dean of the
School of Travel Industry Management of the University of
Hawaii at Manoa, a WTO TedQual Education Council Member,
will offer a hands-on approach to the management of
information technology for tourism applications. Prof.
Sheldon, author of the well-known book on technology and
tourism Tourism Information Technology (1998), is one of
the world's top experts on the applications of
information technologies to the tourism
industry.
PLACE
The course will take place at the
Headquarters of the World Tourism Organization
WTO BUILDING, C/ Capitán
Haya Nº 42, 28020 Madrid, Spain
DATES: The course will begin on
Monday morning June 3rd at 9:00 am and will finish at
13:00 pm on Thursday 6th with a total of 22 lecture
hours.
Sessions will take place mornings
and afternoon except for the last day.
ACCOMMODATION
Special hotel rates have been
agreed with a number of hotels in the area of the WTO
building in Madrid. Please check the attached list and
mention that you are attending this WTO course when
booking, in order to get the special prices.
COST
The cost of the course is 550
euros, including instruction, coffee breaks, pedagogic
material and official dinner. There is a limited number
of tuition scholarships for officials of WTO Member
States.
APPLICATION
Please fill out the attached
application form. Be aware that the
course is taught in English only
with no translation provided. Please
return the application form (pdf)
to:
World Tourism
Organization
Human Resources
Department
Calle Capitán Haya,
42
28220 Madrid, Spain
Fax. 34-91 571 3733
Email:
educa@world-tourism.org
PERSONAL INFORMATION
If you have any questions, please
contact:
Lorna Jacobson or Isabel
Alcalde
Tel. 34-91567 82 07-82 45, Fax.
34-91 571 37 33
Email: educa@world-tourism.org
