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Africa
Travel Magazine's "Great Cities of Africa"
editions include Lusaka,
Zambia and Livingstone,
home of Victoria Falls: One of the
Top
10 Wonders of the
World As its deliberate
marketing strategy, Zambia National
Tourist Board has this year been
conducting road shows in key source
markets. The recent road show was held in
August 2006 in South Africa (Johannesburg
and Cape Town) and Namibia (Windhoek).
South Africa is one of Zambia's leading
tourist source markets. The objectives of
the road shows are to increase the levels
of awareness among the travel trade in the
markets and to link the Zambian operators
with the foreign tour operators selling
tourist destinations. ZNTB attended the
road shows with 10 companies from the
private sector namely Holiday Inn, Alendo
Travel, Safari Par Excellence, Sun
International Maramba Cultural
Village in the tourist capital,
Livingstone, is progressing well with
phase 1 nearing completion. The cultural
village which will consist of an art
gallery, open air theatre, 9 model
villages and a 200-people capacity
conference facility is being funded
through the Poverty Reduction Program
(PRP). The village is located next to the
Livingstone showgrounds. In an interview
with the Provincial Cultural Officer Mr
Vincent Kamwanya, he said that the
construction of the cultural village began
in March this year and phase 1 consisting
of the open air theatre is expected to be
completed in November 2006. The open air
theatre consists of a dancing arena with a
seating capacity of 450 people. The other
facilities of the village will be
completed under phase 2 & 3. Mr
Kamwanya said Government policy is to have
cultural infrastructure in all the
provinces and so, this initiative is by
the Ministry of Community Development and
Social services through the Department of
Culture (whose mandate is to promote
culture and art) in compliance with the
policy. It is envisaged that when the
cultural village is fully operational,
both local and foreign tourists will be
privileged to sample Zambia's rich
cultural heritage through art, music,
dance and food. The Japanese
Market For more
information please download
the
Newsflash pdf
file |
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