....30yg
Comments on the Website and
Magazine
.................
Aesop's Fable of The Little Red
Hen and trhe Cookies
Now that the web site is successful some people
want to get on board.
The real answer
The magazine and website could be paid for by
adding something like $20 per year to each personal
subscription (which would include postage) and unit cost
for 4 issues a year. Corporate and government would be
allotted a certain number of cartons at cost as part of
their membership. They can order even more at cost for
special promotions.
Option (a) ATA could start a newsletter in black and
white, limited to members only. Much cheaper and it would
address their concerns. It could be called Africa Travel
Report or some such name.
Option (b) There could also be a scaled-down version
of the website ,with a different URL, that would be
password protected for privacy ,with access by members
only. That way, the members could have their own private
'chat room' as some have suggested.
Rules for members / non
members
Haven't had any so far. One annoyance I have
addressed is blind requests. Others could be member use
of site to advertise their fam trips and promotions for
free. If so, there should be a limit. One company we know
is taking added advantage of this. I have not complained
in the past, since we needed to promote the countries --
and showing sample tour itineraries are one way to do
it.
How to better use the site as a
recruiting tool?
Use of self filling forms and questionnaires, but it
costs money. Formation of an Online Chapter for people
who are not close to an existing chapter.
Criticism about too many
pictures
In who's opinion and why? We b believe the website
should be a magazine and not a house organ.
If it the criticism is for faster loading (people with
slower modems) and extra scrolling (speople witrh small,
limited screens) the solution is simple. We have
addressed this already, by giving the option of text only
pages. If there is more demand for text only from a
majority of readers, we will gradually add more in that
format. It's easy to do.
Who is paying for Magazine and
Web Site?
Financial Records show that we are personally
subsidizing the magazine and website:
(a) by not taking salaries
(b) by providing and updating equipment (
c) by being responsible for losses and unpaid commitments
by ATA member governments and others.
To date still on our books
Republic of Guinea..............................$4900
balance from May 2002
Ghana - Smart Travel club......................$3100
never paid (we sued. He's in jai. Still no money)
Ethiopia- Tour operator friend of Yusuf ......$300 never
paid from 2000
Recent losses
For added freight - SADC edition ............ $400
For printing of magazines ..................... $1500
Total all of above ................................
$10,200
Needs? To raise funds or get
backer for:
Full or part time paid
employees
Full or part time volunteers
Experienced advertiseing sales persons
preferably devoted only to this magazine, however we
could use a rep hoiuse
We would still have to pay advances on commissions
Need a financial statement and business plan. WAs
originally to be funded by TIPP of Calgary.
Could have a sales rep for some of the key countries
or areas.
Idea of a annual accommodations guide - with
updates