WEBSITE
DEVELOPMENT
Above all, we believe in a website
that's clean, user-friendly and easy for the
reader/viewer to read and navigate. That's why certain
standard components appear on most pages.
1. Masthead. Usually at the
very top, and uncluttered. Earlugs or 'teasers' may
occasionally appear next to the masthead.
2. Navigation Links:
Indexes or bars appear on all four sides of the page.
This gives the reader/viewer plenty of options and
reasons to stay on this site. That's why our sites have
recorded an average as high as 15 minutes per viewing
session, and are seldom below six minutes.
a) Top
index Bar: Ours offers up
to 15 'sections' or categories of interest.
b) Left
Sidebar Index : These are
usually 'text links,' within each category. Icons or
small photo animations are added for visual interest.
A common icon is the French language
option.
c) Right
Sidebar Index: Usually
photo-animated links, which attract and retain the
reader/viewer's attention , encouraging them to scroll
to the bottom of the page. Each mini photo is a live
link.
d) Bottom
Index Bar: This is added
insurance that a person will "stick" or keep on
viewing the website. It is usually a appear of the top
bar, although one could add a new set of
links.
e)
Airplane icon: Once
a reader/viewer has reached the bottom of the page,
this animation helps them return to our main 'home'
page, or to the top of the page.
3.
Footnotes: On major articles or series, we usually
add footnotes in a slightly smaller type size. See
example below.
4. Advertising
Banners: Optional, and usually at the bottom of the
page, Animated 'skyscraper' sidebars have been effective
for their impact in promoting specific campaign
objectives (example: subscriptions). We believe it is
fair to the advertiser to offer exclusivity in their
category on any page, other than the home page, which
allows rotation of advertisers. We like to keep the
advertising to editorial content ratio very low.
Footnotes- About
Guinée
Guinée (Guinea), situated on the West Coast of
Africa, is 245,857 square miles with a population of 7.2
million. French is the official language. It has a
tropical climate with the dry season from November to May
and the rainy season from May to November. The Capital,
Conakry, is a bustling port city on the Atlantic Ocean.
The 12 story, seaside, Novotel Grand Hotel de
L'Independance, has 214 air conditioned rooms and 10
suites, offering a beautiful view of the
lighthouse.
Part of UNESCO'S
historic "Slave Route," Guinée was the first
country to benefit from the program of rebuilding the
historic sites on the "Slave Route." On Host Country Day,
ATA delegates had the opportunity to discover
Guineé's "unspoiled Africa." The full day tour,
sponsored by the private sector, the Office Of Promotion
of Private Investment, took Congress participants on a
scenic tour to Kindia, including a visit to Konkoure
Falls and a festive luncheon at a private ranch belonging
to the sponsor of Host Day, El Hadj Mamadou Sylla.
Highlight of the day was a special performance in the
evening at a Gala Dinner, by Guineé's world
renowned National Dance Company, Les Ballets
Africains.
Africa Travel
Association (ATA) is an international, nonprofit,
nonpolitical, professional travel industry association
whose objective is to promote tourism to Africa. Its
membership is comprised of National Government Tourist
Offices, hotels, airlines, ground and tour operators,
travel agents, group tour leaders, marketing and media
executives ATA has chapters throughout Africa and North
America; is a member of ASTA (American Society of Travel
Agents), WTO (World Tourism Organization), an industry
partner with ARTA (Association of Retail Travel Agents),
a founding member of the Coalition of Partners for Peace
Through Tourism; and a Green Globe member. ATA organizes
an annual international marketing conference in Africa; a
biannual symposium on environmental and cultural
preservation; and publishes the Africa Travel
Magazine.
ATA headquarters: email
africatravelasso@aol.com;
tel (212) 447-0027 or fax (212) 725-8253;
or visit ATA on the Web at www.africa-ata.org.
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