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Demographics
by Design
"The
medium is the message." Marshall McLuhan
Geographic:
Gateway Markets of Vancouver, Victoria, Seattle,
Spokane, Portland, San Francisco Bay Area, Los
Angeles, San Diego, Calgary, Edmonton, Regina,
Saskatoon.
Key contacts in Toronto, New York, Washington.
Occupation: we target individuals who
influence medium to large groups of people; Chief
Executive Officers, Travel Agency Owners, Meeting
Planners, Managers and Purchasing Agents. Average
age is 35-60, upper income, university
educated.
Core distribution: 10, 500 copies. The list
is designed in consultation with organizations that
are devoted to serving key segments of the BC
economy. Complimentary subscription copies will
reach the top layer ( cream) of their circulation
lists.
Ass'n of
Canadian Travel Agents (ACTA-BC)
Association of
Retail Travel Agents (ARTA)
American Society of Travel Agents
(ASTA)
Asia Pacific Economic Council (APEC)
BC
Automobile Association (BCAA)
BC Aviation Council (BCAC)
BC Chamber of
Commerce
BC
Council of Forest Industries (CFI)
BC Council of Tourism Associations
(COTA)
BC Energy
Producers- BC Gas, BC Hydro
BC
Yukon Hotels Association (BCYHA)
CLIA: BC- Alaska
Cruise Industry
Fraser River Basin Group
Greater Vancouver Gateway Council
Oceans Blue Foundation
Tourism
British Columbia (Crown
Corp.)
Tourism
Vancouver
Transport Canada Pacific Region
Union
of BC Municipalities (UBCM)
Vancouver Ports
Corporation
Others:
Public Relations firms in New York, Chicago,
Los Angeles, Washington, DC, Ottawa, Toronto.
Embassies and Consulates, Libraries
Secondary
Readership: The 40 Air Gateways that
participated in our original Air Highways
distribution plan (smaller centres).
Bonus
Readership: Reruns for subscription and retail
sales.
Internet: Contacts worldwide through our two
extensive web sites.
Digital Resources - Content Providers to
other print and electronic media by
license.
Editorial
Menu: British Columbia combines the
geography
of
many lands, from desert to seacoast and alpine
meadows, with a culture that goes back thousands of
years. The following are items from past editions
of our magazines, and previews of new
features.
IMPORTANT
WEBSITES: The following are a list of websites
that
would be good to refer to throughout the election
period:
COTA:
http://www.cotabc.com
Elections
BC: http://www.elections.bc.ca
BC Business
Summit: http://www.abetterbc.com
BC Votes
2001: http://www.bcvotes2001.com
BC NDP:
http://www.bc.ndp.ca
BC Liberals:
http://www.bcliberals.com
Compas:
www.compas.ca/sitemap.html
Council of
Tourism Associations of BC
Stories
from our archives
on a variety of topics.
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