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ASIA
AND THE INDIAN SUBCONTINENT
How do you reach and influence 10,000 delegates
from 18 countries in one
week?
In
1997, when our Managing Editor heard that the Asia
Pacific Economic Council (APEC) was holding an
18-nation summit in Vancouver, with US President
Clinton, other heads of state and decision makers
in attendance, his ears began to twitch. Seizing
the moment, he decided to produce a special
magazine edition aimed at this elite readership -
10,000 delegates and hundreds of media. The whole
effort was a rousing success, giving us (and our
advertisers) an exclusive distribution no other
travel or business publication could match. In
other words, we were first with the most. - - a *96
page powerhouse issue that most members took home
and kept. The timing was ideal.
Exclusive
editions are not new with us, it's exactly what
we've been doing with Africa
Travel Magazine
year after year - creating and producing a
publication that targets an elite, influential
group at the Africa Travel Association (ATA)
International Congress. With the host Nation's
President presiding and seven (7) African Tourism
Ministers on our ATA Board of Directors, Africa
Travel Magazine carries a lot of weight. Likewise,
our first Air Highways Magazine came in response to
the Open Skies US-Canada agreement, and was
distributed at over 40 gateway airports, with
30,000 Air Highway Supermaps distributed by
Transport Canada and other
organizations.
It's
a keeper! The kindest thing one can say about a
magazine.
What's Ahead?
We were proud to have been one of the most
visible magazines at the week long event. It was a
great networking experience and led the way to our
next big project, the "Asia Pacific-Africa Skies
Conference", slated for September, 2001.
Our
96-page Air Highways Package Edition for Apec
visitors included a 64- page, full color magazine
profiling major gateways in British Columbia,
Alberta and Washington, plus 24 pages on Apec. Our
fold-out Supermap helped visitors locate regional
airports, air routes and ground transport.
For
2001, Air Highways Magazine is organizing tours to
Africa via the Pacific Route. Fax 604.681.6595, or
send E-Mail.africa@dowco.com
Air
Highways 2nd Apec Edition will feature trade
and tourism profiles and stories
from:
Australia:
Director, Regional Economic Section, APEC
Branch, Economic & Trade Development Division,
Department of Foreign Affairs & Trade, Canberra
ACT 2600; Telephone: (61-6) 261-2150; Fax: (61-6)
261-3009 Canada: Director, Asia &
Pacific Regional Coordination Division, Department
of Foreign Affairs & International Trade,
Lester B. Pearson Building, 125 Sussex Drive,
Ottawa, Ontario K1A 0G2; Telephone: (1-613)
944-0462; Fax: (1-613) 943-8167.
Chile:
Head, APEC Department General Directorate of
International Economic Affairs, Ministry of Foreign
Affairs, Alameda #1315, 2o. Piso, Floor Santiago,
Chile, Telephone : (56-2) 696-0043; Fax: (56-2)
696-0639
China (People's
Republic) : Chief of Asia-Pacific Division,
Department of International Organizations, Ministry
of Foreign Affairs, Beijing 100701; Telephone:
(86-10) 6513-4521; Fax: (86-10)
6513-0368.
China (Hong
Kong) Assistant Director-General of Trade
Regional Cooperation, Trade Department, Hong Kong,
China Government, 18/F, Trade Department Tower, 700
Nathan Road, Kowloon; Tel: (852)2398-5305; Fax:
(852)2789-2491
Indonesia:
Director of Economic Relations Among Developing
Countries, Department of Foreign Affairs, Jalan
Pejambon No. 6, Jakarta Pusat 10110; Telephone:
(62-21) 381-1083; Fax: (62-21) 384-4867. Japan:
Director, Developing Economies Division,
Economic Affairs Bureau, Ministry of Foreign
Affairs, 2-2-1, Kasumigaseki, Chiyoda-ku, Tokyo,
100; Telephone: (81-3) 3581 5794; Fax: (81-3)
3592-0504 Director, Office for the Promotion of
APEC, International Trade Policy Bureau, Ministry
of International Trade and Industry, 1-3-1,
Kasumigaseki, Chiyoda-ku, Tokyo 100; Telephone:
(81-3) 3501-1655; Fax: (81-3) 3501-1592
Republic of
Korea: Director, Regional Policy Division,
Ministry of Foreign Affairs, Government Office
Building, 77 Sejongro, Chongrogu, Seoul 110-760;
Telephone: (82-2) 720-4044; Fax: (82-2) 722-1480. A
personal thanks from the Editor to his long time
friend and former publisher of the Journal of
Commerce in Vancouver, Mr. Joe Whitehead and the
Korean contingent who provided exhibit space to
distribute our magazine during the key
meetings.
Malaysia:
Director, Multilateral Trade Relations,
Ministry of International Trade and Industry, 5th
Floor, Block 10, Government Complex, Jalan Duta,
50622 Kuala Lumpur; Telephone: (60-3) 651-0033;
Fax: (60-3) 651-0827. Mayalsia Tourism
maintains a full time storefront office on Burrard
Street in the heart of downtown Vancouver. Malaysia
Tourism and Malaysian Air was one of the first
exhibitors at our Air and Marine Tourism
Show.
Mexico:
Director, Asia and Pacific Economic Affairs,
Secretaria de Relaciones Exteriores, Ricardo Flores
Magon Numero 1 - Piso 16, Tlatelolco, D.F.;
Telephone: (52-5)327-3123; Fax: (52-5)
782-4158
New
Zealand: Economic Division, Ministry of Foreign
Affairs & Trade, Private Bag 18901, Wellington;
Telephone: (64-4) 473 2105; Fax: (64-4)494
8518
Papua New
Guinea: Deputy Secretary (Operations),
Department of Foreign Affairs and Trade, P. O.
Wards Strip, Waigani N.C.D.; Telephone: (675)
300-1231/1236 Fax: (675) 254-886
Republic of the
Philippines: Special Assistant, Office of
Undersecretary Federico M. Macaranas, Department of
Foreign Affairs, 2330 Roxas Boulevard, Pasay City;
Telephone: (63-2) 834-4741; Fax: (63-2)
832-1451.
Singapore:
Deputy Director, Asia Pacific, Ministry of
Trade and Industry, 8 Shenton Way #48-01, Treasury
Building, Singapore 068811; Telephone: (65)
323-9249 Fax: (65) 220-1215
Chinese Taipei:
Section Chief for APEC Affairs, Department of
International Organizations, Ministry of Foreign
Affairs, Kaitakelan Blvd, Taipei; Telephone:
(886-2) 316-1551; Fax: (886-2) 361-7694
Thailand:
Director-General, Department of Economic
Affairs, Ministry of Foreign Affairs, Saranrom
Palace, Sanarmchai Road, Bangkok 10200; Telephone:
(66-2) 225-7385; Fax: (66-2) 226-1841
United States
of America: Director, Office of Economic
Policy, Bureau of East Asian and Pacific Affairs,
U.S. Department of State, 2201 C Street, NW.,
Washington, DC. 20520-6310; Telephone: (1-202)
647-4835; Fax: (1-202) 647-0136
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