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America in Bloom: A growing Idea!
by Muguette Goufranir


Air Highways logo

Our Canadian office being a few blocks from the Vancouver Convention and Cruiseship Centre's "Five Sails" -- and head office being on New York's Fifth Avenue near the Empire State Building, " we take part in dozens of business, professional and travel trade events each year. So, it's just natural that we are introduced to many exciting new concepts. One idea that won our hearts in recent years, began in Hamilton, Ontario and is sweeping the world. It's called "Communities in Bloom." Our Editor Jerry W. Bird sang its praises to the Airport Authorities who distribute our magazines and on occasions where he is guest speaker. Seizing the moment, our publisher plans to suggest "Africa in Bloom" to the African Tourism Ministers in attendance at our Ecotourism Symposium in Cameroon this May. We also see Communities in Bloom as an ideal parallel program to the Worldwide Peace Parks introduced at the Peace Through Tourism Symposia. "

From news release: The appeal of the program is more than simply visual. As important as this benefit is, CIB's real strength comes from the social impact participation has in building a sense of pride through community involvement. Whatever the outcome of this friendly competition, these benefits make Communities in Bloom a contest where everyone truly is a winner. Qualified CIB Judges visit and evaluate each entrant on its overall tidiness, urban forestry, landscapes, floral displays, turf areas, environmental effort, heritage conservation and community involvement. The judges value a high level of co-operative effort by individuals, businesses, organizations, institutions and the municipal government. Detailed reports, and access to an information exchange network with other participants creates a dynamic and rewarding process for a community's continuing improvement.

Annual "Bloom Ratings", from 2 to 4 Blooms, and the 5 Bloom Winners in each Size and Class Category announced at The National Awards Ceremony, was hosted by Saint John, New Brunswick. The concurrent National Symposium on Parks and Grounds, a Communities In Bloom initiative, offered educational presentations and workshops on topics of interest to participants.

The Bloom and Garden Tours of Canada, in partnership with the Canadian Tourism Commission and Tours Chantecler, combine the worldwide interest in gardening with the growing demand for travel to Canada. Four exciting and educational Bloom and Garden Tour Itineraries feature "Canada's Most Beautiful Sights", including public, private, botanical gardens and natural locations. Four and five Bloom CIB communities are featured on the Bloom and Garden Tours.

Winter Lights Celebrations, CIB's newest program will be launched at the National Awards Ceremony. Based on a similar participation formula as the Communities In Bloom program, judges will visit Winter Celebrations across Canada and provide evaluations on the visual presentations of creative lighting and adornments, and community festivals and exhibits. Winners will be announced at the National Capital Commission's Winterlude Festival in Ottawa, in February 2002.

America in Bloom" has its own web site at www.americainbloom.com

Communities in Bloom is made possible by the contribution of:Founding National Sponsors: Green Cross, Nutrite, National Capital Commission, Zaunscherb Marketing, Air Canada. National Sponsors: Miracle Gro, Plant & Garden, British Columbia Municipal Finance Authority, Canada Blooms, Canadian Heritage, The Stinson Family