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A Las Vegas,
Nevada, Sept. 9-11, 2007 Complimentary
copies of current and past Africa Travel Magazine
editions will be available, including the latest
issue on Ethiopia, 2007 World Congress Host
Country. If you are interested in copies to
distribute from your exhibit at the event, please
e-mail airhwy@dowco.com
or fax 604 681 6595. ATA
is the premier international travel industry trade
association, promoting tourism to the African
continent and intra-Africa travel and partnership
since 1975. "With
the addition of ATA to the list of THETRADESHOW
partners, the show now is truly global in scope,"
said William A. Maloney, CTC, ASTA executive
vice-president and COO. "The presence and
participation of ATA will provide for a two-way
flow of information on not only the show itself,
but what is going on with respect to travel and
tourism developments in Africa." THETRADESHOW
will give travel agents and suppliers from around
the world a unique chance to meet in one central
location.
"ATA
is pleased to join the network of distinct travel
industry associations in partnering with
THETRADESHOW and promoting the exciting and diverse
tourism product that the African continent has to
offer," said Edward Bergman, executive director of
ATA. The
Association of Canadian Travel Agencies (ACTA),
Cruise Lines International Association (CLIA),
Adventures in Travel Expo (ATE), International Gay
and Lesbian Travel Association (IGLTA), ITB Berlin,
Performance Media Group, LLC (Agent@Home, Cruise
& Vacation Agent and Modern Agent), Travel
Trade, Travel Weekly, eturboNews, JaxFax,
Recommend, Canadian Travel Press, TravelAge West,
National Association of Commissioned Travel Agents
(NACTA), National Tour Association (NTA), Travel
Industry Association of America (TIA), The Travel
Institute, U.S. Tour Operators Association (USTOA)
and USA Today have signed on as partners of
THETRADESHOW. For
more information on THETRADESHOW, call
1.866.870.9333 or visit www.THETRADESHOW.org THETRADESHOW
(Travel Retailing and Destination Expo) is a 3-day,
in-depth networking and educational event. Global
and inclusive, THETRADESHOW, powered by ASTA and
ITB Berlin, unites under one roof travel suppliers
and buyers from all over the world, representing
every segment of the travel and tourism industry.
It is the trade show event for travel decision
makers. For more information on THETRADESHOW, call
1.866.870.9333 or visit www.THETRADESHOW.org Dear
THETRADESHOW Exhibitors, THETRADESHOW
partners look forward to welcoming you to Las
Vegas. We want to ensure that all attendees make
valuable business contacts and that THETRADESHOW
proves itself as the best retail market in the
United States. To help you and
your staff maximize your presence we have prepared
a few quick tips. A similar _Quick Tips_ guide was
sent to attendees. We hope you find
this helpful as we have. See you in Las
Vegas! Sincerely, THETRADESHOW
partners TIPS on
Profiting from THETRADESHOW Have a clear
objective for THETRADESHOW, i.e.: • _We
want to enroll 500 new agents in our special agent
program._ • _We
want to start selling our product via home-based
agents._ • _We
want all retail agents to learn about our new
technology._ Know what
markets/segments you are targeting • There
will be many different types of
travel retailers at THETRADESHOW and geography
alone won't help you identify your
targets. • Don't
ask: • _Where
are you from?_ • _Where's
your agency?" • DO ASK
about their business. • "Do
you sell groups?_ • _How
much Hawaii business do you have?_ • _Have
any of your clients started seeking
adventure/eco/multigenerational- travel
yet?_ Be able to
quickly and clearly state your Unique Selling
Proposition • _Most
past cruisers love this destination because ____
and you make more money per
passenger!_ • _Our
insurance coverage is more comprehensive and is
worth the expense because ____._ • _All
the host agents who started using ____ attracted
more outside agents and increased
sales._ Make and request
appointments • THETRADESHOW
is one of the few shows which allows both suppliers
and buyers to describe their business and make
qualified business appointments in
advance. • Use
the matchmaking appointment system
to: • Meet
the agents who want to meet you. • Increase
your presence. • Draw
traffic to your booth. Reach out to
agents! • Agents
may assume you have nothing to offer them if they
don't know you or aren_t aware of your company_s
services. By the same measure, they might think
their clients wouldn_t be interested in you or your
products. • They
aren't looking for you _ yet! • Make
the most of your time on the tradeshow floor_Don_t
spend time talking to your co-workers; step out
into the aisle and say _hello_ to passing
agents! • Ask
prospective clients about their
business. • If you
aren_t available at the moment, ask prospective
contacts to return at a mutually convenient
time. • Be
sure to speak to agents during breaks and social
events. Give them your business card and ask them
to visit your booth. • Don't
wait for travel agents to come to you_go to
them! Establish a
database of new contacts • Use
traditional business cards or electronic means, but
gather the contact information. • Communicate
with your new contacts as soon as
possible. • Make
them a trial offer: "If you or your clients try
____ within the next 30 days, we will ____ as a new
customer welcome offer!_ • Follow
up. • Make
sure your new contacts can reach you
easily. Calculate
ROI • With a
good database, specific follow-up offers and good
tracking, you will see how much new or incremental
business you created at
THETRADESHOW. |
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