|
Smith
Travel
Research,
Cornell
Hotel
School
Announce
New
Research
Partnership
ITHACA,
NY and
HENDERSONVILLE,
TN:The
long
and
beneficial
association
between
Smith
Travel
Research
(STR)
and
Cornell
University
has
been
strengthened
with
the
announcement
that
STR
has
become
a
Partner
with
Cornell's
Center
for
Hospitality
Research
(CHR).
"This
is an
excellent
next
step
in our
relationship,"
said
STR
co-founder
and
CEO
Randell
Smith.
"Cornell
researchers
have
produced
several
studies
based
on STR
data,
and I
am
looking
forward
to
seeing
additional
research
reports
as a
result
of
this
new
partnership."
As a
long-time
friend
of the
School
of
Hotel
Administration's
Center
for
the
Hospitality
Research,
STR
has
made
its
aggregate
data
available
to
researchers
on a
confidential
basis,
to
allow
in-depth
analysis
of
industry
trends.
"Smith
Travel
Research
has
made a
continuous
and
valuable
contribution
to the
industry,"
said
David
W.
Butler,
Dean
of the
School
of
Hotel
Administration.
"I am
pleased
that
STR
and
the
Hotel
School
will
be
working
even
more
closely
to
improve
the
rigor
and
reach
of
hotel
industry
research.
In
particular,
we
note
the
participation
of STR
President
Mark
Lomanno
as a
continuing
member
of the
CHR's
advisory
board."
Among
the
CHR
Reports
that
have
been
based
on
STR's
aggregate
data
are:
•
"Why
Discounting
Doesn't
Work:
The
Dynamics
of
Rising
Occupancy
and
Falling
Revenue
among
Competitors,"
by
Cornell
Professors
Cathy
Enz,
Linda
Canina,
and
STR's
Lomanno;
•
"Lodging
Demand
for
Urban
Hotels
in
Major
Markets,"
by
Cornell's
Linda
Canina
and
Steven
Carvell;
and
•
"The
Influence
of
Gasoline-price
Fluctuations
on
U.S.
Lodging
Demand:
A
Study
of
Branded
Hotels
from
1988
through
2000,"
by
Professors
Linda
Canina,
Kate
Walsh,
and
Cathy
Enz.
These
and
all
CHR
Reports
are
available
from
the
Center's
web
site,
http://www.thecenterforhospitalityresearch.org/.
Thanks
to the
support
of
partners
such
as
Smith
Travel
Research
and
those
listed
below,
all
CHR
Reports
are
made
available
free
of
charge.
About
Smith
Travel
Research
Smith
Travel
Research
(STR)
is the
recognized
leader
for
U.S.
Lodging
Industry
benchmarking.
For
over
20
years
STR
has
collected
monthly
and
daily
operating
data
and
reported
on the
state
of the
lodging
industry.
Currently
over
24,000
hotels
with 3
million
rooms
participate
in the
monthly
STAR
program.
If you
wish
to
learn
more
about
The
HOST
Data
Service,
Historical
TRENDS,
the
STAR
program,
or
other
STR
Services
please
call
615-824-8664
Ext.
501 or
visit
our
web
site:
http://www.smithtravelresearch.com/.
About
The
Center
for
Hospitality
Research
A
unit
of the
Cornell
School
of
Hotel
Administration
and
now in
its
second
decade,
The
Center
for
Hospitality
Research
(CHR)
sponsors
groundbreaking
research
designed
to
improve
practices
in the
hospitality
industry.
The
CHR
also
publishes
the
award-winning
hospitality
journal,
the
Cornell
Hotel
and
Restaurant
Administration
Quarterly.
Under
the
lead
of
CHR's
41
corporate
affiliates,
experienced
scholars
work
closely
with
business
executives
to
discover
new
insights
into
strategic,
managerial
and
operational
issues.
To
learn
more
about
CHR
and
its
projects,
visit
http://www.thecenterforhospitalityresearch.org/.
The
Center's
supporters
are
leading
organizations
in the
hospitality
industry.
Partners
and
sponsors
are:
AIG
Global
Real
Estate
Investment
Corp.,
Bartech
Systems
International,
Cendant
Corporation, Four
Seasons
Hotels
and
Resorts,
HVS
International,
JohnsonDiversey,
Inc.,
Kohinoor
Group,
Marsh's
Hospitality
Practice,
Nestlé,
Smith
Travel
Research,
Southern
Wine
and
Spirits
of New
York,
Thayer
Group
of
Companies,
Willowbend
Golf
Management,
and
Wyndham
International.
The
CHR's
friends
are:
ARAMARK
•
DK
Shifflet
&
Associates
•
ehotelier.com
•
Gerencia
de
Hoteles
&
Restaurantes
•
Global
Hospitality
Resources
•
Hospitality
World
•
hospitalitynet.org
•
Hotel
Asia
Pacific
•
Hotel
China
•
Hospitality
Initiatives
India
•
Hotel
Interactive
•
Hotel
Resource
•
International
CHRIE
•
KPMG
Japan/Global
Management
Directions
•
Lodging
Hospitality
•
Lodging
Magazine
•
Mobile
MoneySaver
•
National
Hotel
Executive
Magazine
•
PKF
Hospitality
Research
•
Resort+Recreation
•
The
Resort
Trades
•
RestaurantEdge.com
•
Shibata
Publishing
Co.
•
The
Lodging
Conference
•
TravelCLICK
•
UniFocus
•
WageWatch,
Inc.
•
WiredHotelier.com
FOR
IMMEDIATE
RELEASE
Joe
Strodel,
Jr.,
607-255-4646,
js343@cornell.edu
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