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FOR
IMMEDIATE
RELEASE
THE
ADVENTURES IN
TRAVEL EXPO AND
THE LUXURY
SHOWS FORM
PARTNERSHIP
WITH TRAVEL
INDUSTRY
ASSOCIATION OF
AMERICA
SeeAmericaTM
Branded
Pavilions to
increase
visibility of
US travel
tourism with
consumer/trade
audience in top
markets
Milford,
CT, August 9,
2005: Unicomm
LLC, the
producers of
the highly
successful
Adventures in
Travel Expo and
The Luxury
Shows have
entered into a
partnership
today with the
Travel Industry
Association of
America (TIA),
the national,
non-profit
organization
representing
all segments of
the U.S. travel
industry.
Each Unicomm
venue will
feature a
SeeAmericaTM
branded U.S.
pavilion that
will be jointly
marketed by TIA
and
Unicomm.
SeeAmerica
is the brand
developed by
TIA to promote
the United
States as one
of the world's
premier tourism
destinations.
The brand and
its
corresponding
website,
SeeAmerica.org,
were created in
the absence of
a
federally-funded
national
tourism
promotion
agency.
The
partnership
will strengthen
the
representation
of U.S. travel
suppliers in
all events
under the
SeeAmerica.org
brand. It
will elevate
the visibility
of the TIA
program among
over 120,000
attendees
slated to
attend the
Adventures in
Travel Expo and
The Luxury
Shows in six of
the country's
top ten
demographic
markets
&endash;
Dallas, San
Francisco,
Chicago, New
York, Los
Angeles (with
the Los Angeles
Times Travel
Show) and
Washington
DC.
"As
a recognized
leader in
promoting and
facilitating
increased
travel within
the United
States, TIA is
an ideal
partner to work
with us in
advancing our
objective of
increased U.S.
exhibitor
presence at all
our
events.
Furthermore, we
provide a
highly
qualified
attendee base
with potential
to book travel
in the
U.S. This
is a very
attractive
option to their
members," said
John Golicz,
Chairman and
CEO of Unicomm
LLC.
The
partnership
will include
e-marketing,
collateral
mailing,
newsletter
presence and
outreach to TIA
members
designed to
drive exhibitor
sales and tour
operator
attendance at
Adventures in
Travel Expo and
The Luxury
Shows.
SeeAmerica will
leverage the
enormous media
outreach that
Unicomm has
developed in
top feeder
markets
&endash;
generating over
1 billion total
media
impressions.
"The
events are an
ideal forum for
TIA to extend
the
SeeAmerica.org
marketing
campaign as it
provides a
central place
for CVB's,
hotels and
resorts to
promote their
services.
The program is
of great
significance to
TIA and we
believe our
partnership
with Unicomm
will allow us
to further our
goal of growing
our domestic
program," said
Roger Dow,
President and
CEO of
TIA.
Unicomm
LLC has assumed
a leadership
position in the
travel industry
through its
highly
successful
Adventures in
Travel Expo and
The Luxury
Shows.
The company has
built a travel
marketing
"model" that
has begun to
change the way
the travel
business is
conducted and
has grown to
become the
largest travel
and adventure
shows
globally.
Its marketplace
concept, highly
interactive
show floor,
location in the
top six gateway
markets and
large exhibitor
base sets it
apart from all
other travel
shows in the
United
States.
For
more
information on
Adventures in
Travel Expo and
The Luxury
Shows visit
their website
at
www.adventurexpo.com
or
www.luxuryshows.com.
For more
information on
the SeeAmerica
program, visit
www.tia.org and
click on
Marketing.
About
Travel Industry
Association of
America (TIA)
TIA
is the
national,
non-profit
organization
representing
all components
of the $600
billion travel
industry. TIA's
mission is to
represent the
whole of the
U.S. travel
industry to
promote and
facilitate
increased
travel to and
within the
United States.
Visit
www.tia.org for
more
information.
About
Unicomm,
LLC
Unicomm,
LLC is an
independent
business-to-business
communications
company
specializing in
originating and
managing
world-class
trade shows and
conferences in
underserved and
nascent
markets.
Located in
Milford,
Connecticut,
Unicomm is led
by a seasoned
management team
possessing more
than 60 years
of events
industry
experience and
an impressive
track record of
dozens of
successful show
launches and
hundreds of
event
productions.
Each year
Unicomm holds
varied events
attracting tens
of thousands of
people in key
markets
including Human
Resources,
Engineering,
Defense, Travel
and
others.
Contact:
Andrea
Hutchinson
Adventures in
Travel
Expo
The Luxury
Shows
Tel: (203)
878-2577 ext.
117
E-Mail:
ahutchinson@adventureexpo.com
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